
In the packaging, it looks like a light peachy pink. When applied, it shows it frosty side- it is very very frosty, practically white with a hint of peach when applied. I think it is best used wet so that the color in the tub will show on the skin.
I bought this mostly because of the hype around it... it sold out in less than a day online! I had to have it. :P
Pigments tend to be messy since they can get all over your face. With careful use, I don't have much problems with this. There are also a multitude of uses for this. You can use it for e/s, a highlighter, nailpolish, lipglass... pretty much anything you can think of!
Plus, a tub will probably last you a lifetime!